The most fundamental distribution decision of all for any firm or organization to consider is the role:

Question

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The most fundamental distribution decision is to consider the role distribution will play in the firm's overall objectives and strategies. This decision will guide all other distribution decisions, such as channel design, management, and member evaluation. It is important for the firm to have a clear understanding of how distribution fits into its overall goals and objectives, as well as how it can be used as a competitive advantage.

The Most Fundamental Distribution Decision of All for Any Firm