Which of the following is not a condition that argues for placing strategic emphasis on distribution in the marketing mix?
A) Parity exists among competitors' pricing.
B) Distribution is the most relevant variable for satisfying target market demand.
C) Little vulnerability exists because of strong competitor attention to distribution.
D) Distribution can enhance the firm by creating a synergy.
E) Competitors enjoy parity in the promotion variable of the marketing mix.
Correct Answer:
Verified
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