The evaluation of channel member performance is likely to be treated as an afterthought unless:

Question

Quizplus · Accepted Answer

If provision for evaluation is made in the design and management of the channel, then channel member performance evaluation is less likely to be treated as an afterthought. This means that the evaluation process is built into the channel and is not an afterthought. Option A, while it can help to ensure that evaluations are conducted properly, does not guarantee that evaluations will not be an afterthought. Option B may increase attention to channel member evaluation but does not guarantee that it will not be an afterthought. Option D suggests that evaluations are only conducted if required by the board of directors, which may not occur until after negative consequences have already occurred. Option E implies that evaluations are only conducted after profits decrease, which does not ensure proactive management of channel member performance.

The Evaluation of Channel Member Performance Is Likely to Be