The distribution objective must be congruent with:
A) Channel members' objectives and strategies.
B) The other elements of the marketing mix.
C) Standard industry practices.
D) Competitors' objectives and strategies.
E) Suppliers' objectives and strategies.
Correct Answer:
Verified
Q13: The specific kind of distribution tasks required
Q14: When a channel manager undertakes channel design,what
Q15: Which of the following is not a
Q16: Which of the following is not one
Q17: According to the text,the most basic variable
Q19: Channel design strategy is _ differential advantage.
A)
Q20: There are generally considered to be _
Q21: The usual operational measure of market size
Q22: As a dimension of channel structure,types of
Q23: Which of the following is not one
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