When a channel manager undertakes channel design,what distribution decision already should have been made?

Question

Quizplus · Accepted Answer

The role of distribution in the firm's overall objectives and strategies should have been made before undertaking channel design. This decision is important because it guides channel design decisions and helps ensure that the selected channels align with the firm's overarching goals and strategies. While the other options may be important in the channel design process, they do not necessarily need to have been made before starting the design process.

When a Channel Manager Undertakes Channel Design,what Distribution Decision Already