Which of the following heuristics about the relationship between a manufacturer's characteristics and channel design is false?
A) The larger the firm the less flexibility it has because of its internal bureaucracy and the complexity of its product line.
B) The greater the capital available to a manufacturer, the less its dependence on intermediaries for the performance of distribution tasks.
C) Management expertise in distribution increases across time.
D) Manufacturers should sell directly to users if a product is technically complex.
E) More intermediaries are needed in a large market.
Correct Answer:
Verified
Q49: The most difficult problem with making the
Q50: Which of the following is not a
Q51: According to Aspinwall,short channels are expected for
Q52: Product variables affecting channel structure include all
Q53: Aspinwall's approach to channel design:
A) Assumes there
Q54: The intermediary variables are:
A) Size, expertise and
Q55: Approaches that attempt to identify all channel
Q56: In distribution,economies of scope are needed to
Q57: According to the financial approach,choosing a channel
Q59: When the unit value of a product
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents