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Which of the Following Heuristics About the Relationship Between a Manufacturer's

Question 58

Multiple Choice

Which of the following heuristics about the relationship between a manufacturer's characteristics and channel design is false?


A) The larger the firm the less flexibility it has because of its internal bureaucracy and the complexity of its product line.
B) The greater the capital available to a manufacturer, the less its dependence on intermediaries for the performance of distribution tasks.
C) Management expertise in distribution increases across time.
D) Manufacturers should sell directly to users if a product is technically complex.
E) More intermediaries are needed in a large market.

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