Which of the following is not a key limitation of Transaction Cost Analysis TCA) ?
A) It deals only with the dichotomy of vertical integration versus independent channel members.
B) The assumption of opportunistic behavior may not be accurate.
C) It neglects most of the other relevant variables associated with channel choice.
D) No distinction is made between long-term and short-term issues in channel structure relationships.
E) It is difficult to implement.
Correct Answer:
Verified
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