In the weighted factor score approach,all of the following are criteria for choosing channel structure except:

Question

Quizplus · Accepted Answer

The criteria for choosing channel structure in the weighted factor score approach include stating the factors explicitly, weighting the decision factors, rating each channel alternative, and computing an overall weighted factor score. However, there is no stipulation that the decision factors must be less than seven. Therefore, A is the correct answer.

In the Weighted Factor Score Approach,all of the Following Are