Which of the Following Is a False Statement About Marketing

Which of the following is a false statement about marketing channel audits?

A) They should be conducted at regular periods.
B) Audits should cross-reference results by type of intermediary, geographic area, sales volume and other relevant variables.
C) Manufacturers can identify emerging issues as well as current perceptions.
D) Audits aid manufacturers in determining what problems have already been solved.
E) Manufacturers can gather information on how channel members perceive the marketing program.