When securing the cooperation of channel members,the channel manager is:

Question

Quizplus · Accepted Answer

When securing the cooperation of channel members, the channel manager is primarily responsible for motivating channel members to remain active and continue to generate sales. While selecting and evaluating channel members may play a role in securing their cooperation, these tasks are not the primary role of the channel manager in this scenario. Designing and adapting the channel may also be important tasks, but securing cooperation is about ensuring channel member buy-in and active participation, which requires motivation. Therefore, the best choice is C, motivating channel members.

When Securing the Cooperation of Channel Members,the Channel Manager Is