The term securing the cooperation of channel members suggests that:

Question

Quizplus · Accepted Answer

Securing the cooperation of channel members requires administrative actions by the channel manager to develop and maintain such cooperation. Although good channel members are important, they may also require management and persuasion to cooperate. Conflict management is also a likely part of the process, as some conflict may arise between channel members or between them and the channel manager. Total control of the channel is unrealistic and may hinder cooperation from channel members. Therefore, the best choice is C.

The Term Securing the Cooperation of Channel Members Suggests That