A periodic gathering of data on how channel members perceive the manufacturer's marketing program,its component parts,where the relationships are strong and weak,and what is expected of the manufacturer to make the channel relationship viable and optimal,is known as:

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A periodic gathering of data on how channel members perceive the manufacturer's marketing program, its component parts, where the relationships are strong and weak, and what is expected of the manufacturer to make the channel relationship viable and optimal is known as a marketing channel audit. A marketing channel audit helps in identifying areas where the manufacturer can improve its marketing program and build stronger relationships with its channel members.

A Periodic Gathering of Data on How Channel Members Perceive