Before the channel manager can successfully motivate the channel members,he or she must:

Question

Quizplus · Accepted Answer

Before the channel manager can successfully motivate the channel members, they must understand the needs and problems of the members. This knowledge will help the manager to develop appropriate motivations and incentives for the members. Performing a channel audit, establishing trade discounts, developing cooperative programs, and setting up distribution programming arrangements are important for the success of the channel, but they come after understanding the needs of the channel members.

Before the Channel Manager Can Successfully Motivate the Channel Members,he