Distribution programming may be defined as:
A) The use of the computer in channel management.
B) The use of many different types of cooperative programs.
C) A comprehensive program for the promotion of a product through the channel.
D) A contracted channel system.
E) An agreement to distribute products in all of a retailer's stores.
Correct Answer:
Verified
Q18: A periodic gathering of data on how
Q19: Which of the following is not one
Q20: Before the channel manager can successfully motivate
Q21: Cooperative programs must be offered on a
Q22: Which of the following is not an
Q24: In general,a good cooperative program has all
Q25: Which of the following represents a ranking
Q26: Webster's phases in the development of a
Q27: _ is the term used to describe
Q28: A detailed statement covering the manufacturer's policies
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