A distribution programming approach to motivating channel members means:
A) The extensive use of computers in virtually all aspects of channel management, including logistics.
B) A well organized and extensive product and sales training program.
C) A comprehensive set of policies for the promotion of product through the channel.
D) A reciprocal agreement whereby all channel members buy from and sell to each other.
E) A precise statement of incentives available to channel members.
Correct Answer:
Verified
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