Research Shows That Conducting Surveys to Uncover Channel Members' Satisfaction

Research shows that conducting surveys to uncover channel members' satisfaction with the firm's logistics system can be opening a Pandora's box because:

A) Once channel members begin reproaching the manufacturer, it is very difficult to get them to stop.
B) Channel member satisfaction decreases if the manufacturer takes no action to remedy reported deficiencies.
C) Logistics systems are too complex to be delved into with surveys.
D) Channels members do not answer and return surveys.
E) The answers reported on surveys do not reflect actual satisfaction levels.