Suppose Proctor and Gamble introduces a new brand of laundry detergent.Brand proliferation is an example of

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Brand proliferation is a strategy used by firms to create brand loyalty and establish barriers to entry for potential competitors. By introducing new brands or varieties of a product, a firm can make it difficult for new firms to enter the market and gain market share. Therefore, brand proliferation is a firm-created barrier to entry.

Suppose Proctor and Gamble Introduces a New Brand of Laundry