The basic steps in the paradigm for designing marketing channels are:

Question

Quizplus · Accepted Answer

The basic principles and steps involved in designing marketing channels are fundamentally the same, whether applied in domestic or international settings. The core concepts of understanding customer needs, defining channel objectives, identifying key channel functions, and selecting appropriate channel members apply universally, despite the potential for variations in execution due to local market conditions, regulations, and cultural differences.

The Basic Steps in the Paradigm for Designing Marketing Channels