The gap between a buyer's desired state and his/her actual state is referred to as a
A) Status Quo Deficiency (SQD)
B) Complaint
C) Negative discrepancy
D) Needs gap
E) Both a and c are correct
Correct Answer:
Verified
Q1: A buyer's motivation to make a purchase
Q2: Which of the following is not a
Q5: Which of the following best describes derived
Q8: A salesperson's best chance for making a
Q10: Salespeople who are used to selling door-to-door
Q14: Relative to consumer markets, business markets are
Q15: Which of the following is not one
Q17: Members of the business markets include:
A) Firms,
Q19: Sharon has quit her job selling vacuum
Q20: Needs which represent the need for acceptance
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