The member of the buying team who controls the flow of information is called the ____?
A) Initiator
B) User
C) Purchaser
D) Agent
E) Gatekeeper

Question

Quizplus · Accepted Answer

The gatekeeper is responsible for controlling the flow of information to the buying team. This role is often held by an administrative assistant or manager who screens all incoming information and decides what information will be passed along to the other members of the buying team. The gatekeeper is an important role in the buying process because they can control what information reaches the decision-makers and can exert a significant influence on the final decision.

The Member of the Buying Team Who Controls the Flow