Tammy, an IT engineer, is considered a computer technology expert and, because of her expertise, is often asked to serve as a member of the buying team when her company is making bulk computer purchases. Which of the following buying team roles is Tammy most likely to be filling?
A) Initiator
B) Influencer
C) Purchaser
D) Agent
E) Gatekeeper

Question

Quizplus · Accepted Answer

Tammy is most likely serving as an influencer, as her expertise in computer technology will likely influence the buying decisions of her company. The initiator would have been the one who first recognized the need for new computers, the purchaser would be the one who actually handles the financial aspect of the purchase, the agent would be someone who negotiates and makes the actual purchase, and the gatekeeper is someone who controls the flow of information and access to the buying team.

Tammy, an IT Engineer, Is Considered a Computer Technology Expert