Which of the following is the best description of prospect theory?
A) The emotional state of the message recipient is not important.
B) Different presentations of risk information will change people's perspectives and actions.
C) Messages that emphasize potential problems should work better for behaviours that have certain outcomes.
D) Matching the framing of the message with the health behaviour does not impact the effectiveness of the message.
E) Messages that stress benefits may be more persuasive for behaviours with certain high risk outcomes.
Correct Answer:
Verified
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