Research has established that the more fear that a persuasive message elicits, the more effective it is for changing behaviour.

Name: Research has established that the more fear that a persuasive message elicits, the more effective it is for changing behaviour.
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Question

Quizplus · Accepted Answer

Research indicates that while fear can be a motivator, too much fear can lead to defensive reactions, reducing the effectiveness of the message. The relationship is not linear, and moderate fear is often more effective.

Research Has Established That the More Fear That a Persuasive