If unable to successfully overcome buyer resistance, the salesperson should:
A) Gracefully end the sales call
B) Continue moving forward as if the resistance no longer exists
C) Remind the prospect that nothing is perfect and then ask again for the sale
D) Remind the prospect that nothing is perfect and ask the buyer to disregard the issue causing the resistance
E) Ask to speak to someone else in the organization

Question

Quizplus · Accepted Answer

If a salesperson is unable to successfully overcome buyer resistance, it is best to gracefully end the sales call. Continuing to push forward as if the resistance no longer exists can damage the relationship with the prospect and may even lead to the loss of the sale. Reminding the prospect that nothing is perfect and then asking again for the sale may come across as pushy and insincere. Asking the prospect to disregard the issue causing the resistance is also not a good approach as it fails to address the prospect's concerns. Asking to speak to someone else in the organization may be an option, but only if it is clear that the current prospect is not the decision-maker and there is someone else who can potentially make the purchase.

If Unable to Successfully Overcome Buyer Resistance, the Salesperson Should