An ad campaign to convince people to stop smoking uses three teens bungee jumping off a bridge. When they reach the ground, each grabs a can, opens it, and takes a drink. As the third person takes a drink, the can explodes and kills him. The final screen reads, "No other product but tobacco kills every third consumer." By placing the strongest point in
The ad at the end, the ad's source is hoping its message benefits from the:

Question

Quizplus · Accepted Answer

The ad is using the recency effect by placing the strongest point at the end in order to make it more memorable and impactful for the viewer. This is a common advertising technique used to ensure that viewers remember the most critical message of the ad.

An Ad Campaign to Convince People to Stop Smoking Uses