A commercial that places the strongest points at the end of the message assumes a ________, whereby the last arguments presented are the most persuasive.

Question

Quizplus · Accepted Answer

The recency effect assumes that the audience is most likely to remember and be persuaded by the last arguments presented in a message. By placing the strongest points at the end of the commercial, the advertiser is utilizing the recency effect to increase the likelihood of audience persuasion.

A Commercial That Places the Strongest Points at the End