Marketers who rely on image executions have to be sure that the _________ _ with which they associate their brand evokes the right feelings and reactions from the target audience.

Question

Marketers who rely on image executions have to be sure that the _________  _ with which they associate their brand evokes the right feelings and reactions from the target audience.

Quizplus · Accepted Answer

Usage or user imagery refers to using images of people or situations that demonstrate the specific ways in which the product or service can be used. This can create a powerful emotional connection with the target audience, as they see themselves or someone they relate to using the product or service. Marketers must ensure that the usage or user imagery they use evokes the right emotions and reactions from their audience.

Marketers Who Rely on Image Executions Have to Be Sure