The manufacturer of Smucker's jams and jellies used the following slogan for years: "With a name like Smucker's, it has to be good." The ad implies that the brand name is poorly chosen and is a negative attribute that is overcome by the high quality of the
Product. This is an example of a:

Question

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The slogan in the given scenario is an example of a two-sided message because it acknowledges a potential negative perception of the brand name (i.e., "With a name like Smucker's...") but then follows up with a positive attribute that overcomes it (i.e., "...it has to be good"). A refutational message would be more focused on addressing and debunking a specific argument or objection, while a confrontational appeal is more aggressive and generally involves pitting one product against another. A one-sided message only presents positive attributes without acknowledging any potential negatives.

The Manufacturer of Smucker's Jams and Jellies Used the Following