Research suggests that Maytag's or Travelocity's employment of ________ is an effective tactical element to ensure awareness.

Question

Quizplus · Accepted Answer

Research suggests that employing personality symbols like Maytag's "lonely repairman" or Travelocity's "roaming gnome" can increase brand awareness and recognition among consumers. These symbols create a personification of the brand, making it more relatable and memorable to consumers. Imagery and demonstration can also be effective tactics, but they may not have the same personifying effect as personality symbols. Laboratory results are not relevant in this context.

Research Suggests That Maytag's or Travelocity's Employment of ________ Is