is a type of advertising execution style that involves creating a central character who can deliver the advertising message and with whom the product or service can be identified.

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The personality symbol execution style involves creating a central character who can deliver the advertising message and with whom the product or service can be identified. This character usually has a specific personality, traits, and values that align with the brand, making it easier to create an emotional connection with the target audience. Some famous examples of personality symbols in advertising include the Geico Gecko, Tony the Tiger for Frosted Flakes, and the Pillsbury Doughboy.

Is a Type of Advertising Execution Style That Involves Creating