Most advertisers refuse to use two-sided messages because they:
A) are concerned over presenting only the negative attributes of their brands
B) have been proven ineffective by a number of different advertising research studies
C) are concerned over the negative effects of acknowledging a weakness in their brand
D) are concerned about the impact of a two-sided message on source credibility
Correct Answer:
Verified
Q55: A print ad for Titleist golf balls
Q56: Drawing a _ _ in the
Q57: are the print ad components that are
Q58: When an advertiser has something important or
Q59: The visual portion of an advertisement may
Q61: A _ is a written version of
Q62: Some marketers have moved to using_
Q63: A recent trend among major advertisers is
Q64: The physical arrangement of the various parts
Q65: On a cost-per-minute basis, _ messages are
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents