Technical and high-involvement products often use a(n)________ appeal.

Name: Technical and high-involvement products often use a(n)________ appeal.
Brand: Quizplus
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Question

Technical and high-involvement products often use a(n)________  appeal.

Quizplus · Accepted Answer

Technical and high-involvement products often use a feature appeal to highlight the specific characteristics and functions of the product. This type of appeal appeals to consumers who are interested in the technical aspects and performance of the product, and who are more likely to research and compare products before making a purchase decision.

Technical and High-Involvement Products Often Use A(n)________ Appeal