Beliefs concerning specific attributes or benefits that are activated and form the basis of an attitude are referred to as:

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Salient beliefs are specific thoughts or beliefs a person holds about a product or brand, and these beliefs form the basis of an attitude. Salient attitudes refer to the overall evaluation or opinion a person holds about the product or brand, while salient benefits and attributes refer to specific features or benefits of the product or brand.

Beliefs Concerning Specific Attributes or Benefits That Are Activated and Form