In addition to salient attributes, brand position diagrams should also compare brands on the basis of _________, such as overall satisfaction or social fulfillment.

Question

Quizplus · Accepted Answer

Salient benefits to the consumer are the most relevant and effective basis for brand comparison in a brand position diagram. This helps the consumer make an informed decision about which brand can best fulfill their needs and preferences. Personal needs assessment, communication effectiveness, and previous purchase decisions may also be considered, but they are not as comprehensive as comparing the salient benefits of each brand.

In Addition to Salient Attributes, Brand Position Diagrams Should Also