The hierarchy of effects model suggests that consumers move through a series of steps en route to purchase. Which of the following shows the correct order of these steps?
A) Awareness, Understanding, Preference, Liking, Agreement, Trial
B) Knowledge, Awareness, Trial, Liking, Preference, Loyalty
C) Awareness, Knowledge, Liking, Preference, Conviction, Purchase
D) Knowledge, Trial, Preference, Word of Mouth, Conviction, Repurchase

Question

Quizplus · Accepted Answer

The correct order of steps in the hierarchy of effects model is Awareness, Knowledge, Liking, Preference, Conviction, and Purchase. Option A and B have some steps in the wrong order, and Option D includes steps that are not part of the traditional hierarchy of effects model.

The Hierarchy of Effects Model Suggests That Consumers Move Through