Virgin Mobile is trying to reach consumers who never owned a cell phone. This is an example of:
A) unfulfilled need
B) fulfilled need
C) category need
D) repressed need

Question

Quizplus · Accepted Answer

Virgin Mobile is targeting a category need by trying to reach consumers who have never owned a cell phone, indicating they are addressing a need for a product category that the consumers have not yet engaged with.

Virgin Mobile Is Trying to Reach Consumers Who Never Owned