Sprite soft drink sponsored "Flowrider" surfing exhibits at major summer events, offering free samples of their new citrus flavour to consumers who attended. The behavioural objective behind this campaign was:
A) brand trial
B) brand awareness
C) purchase timing
D) repeat purchase

Question

Quizplus · Accepted Answer

The objective of offering free samples at the "Flowrider" surfing exhibits is to encourage consumers to try the new citrus flavour of Sprite, which is a form of brand trial.

Sprite Soft Drink Sponsored "Flowrider" Surfing Exhibits at Major Summer