The source or sender of an advertising communication:
A) is never a nonpersonal entity
B) is typically a salesperson
C) can be an individual or a nonpersonal entity such as the corporation
D) is typically identified as the owner of the medium in which the communication appeared

Question

Quizplus · Accepted Answer

The source or sender of an advertising communication can be an individual or a nonpersonal entity such as a corporation. While a salesperson can be the sender of some advertising messages, it is not always the case. Additionally, the owner of the medium in which the communication appeared may not be the same as the source or sender of the message.

The Source or Sender of an Advertising Communication