Which of the following would NOT be considered "noise" in the communication process?
A) The preponderance of commercials during a popular TV show
B) A decrease in your advertising expenditure versus last year
C) The use of a sign, symbol or words that are unfamiliar to the target audience
D) A competitor's glossy magazine ad compared to your one-colour newspaper ad

Question

Quizplus · Accepted Answer

Noise refers to any barrier or interference that hinders the communication process. Option B refers to a decrease in advertising expenditure, which is not a form of interference or barrier to communication. Therefore, it is not considered noise in the communication process.

Which of the Following Would NOT Be Considered "Noise" in the Communication