Nonpersonal channels of communication include:
A) reference groups, sales clerks, and telemarketers
B) salespeople, friends, relatives, and spokespeople
C) newspapers, magazines, billboards, and salespeople
D) online television broadcasts, radio, newspapers, and magazines

Question

Quizplus · Accepted Answer

Nonpersonal channels of communication refer to those where there is no face-to-face interaction between the sender and the receiver. Options A and B include personal channels like sales clerks, friends, and relatives. Option C includes both personal and nonpersonal channels. Option D includes only nonpersonal channels like online television broadcasts, radio, newspapers, and magazines, which are not interactive and are addressed to a large audience.

Nonpersonal Channels of Communication Include