For which of the following products would an advertiser be more likely to use the standard learning model to explain the consumer decision-making process?
A) Computer disk
B) Pickup truck
C) Garden rake
D) Bar of soap

Question

Quizplus · Accepted Answer

The standard learning model is typically used for products that are high in complexity and involve a significant amount of consumer involvement and decision-making. A pickup truck fits this description as it is a high-involvement purchase that requires a lot of research, comparison, and consideration before making a decision.

For Which of the Following Products Would an Advertiser Be