Trial, purchase, adoption, and rejection are all examples of the stage of the response process and appear in all of the_________ models describing the consumer response process.
A) behavioural
B) cognitive
C) affective
D) motivational

Question

Quizplus · Accepted Answer

The trial, purchase, adoption, and rejection stages are all observable behaviors and fall under the behavioral models of the consumer response process. The cognitive models focus on the mental processes involved in consumer decision-making, the affective models focus on the emotional and feeling responses to marketing stimuli, and the motivational models focus on the underlying motivations or needs that drive consumer behavior.

Trial, Purchase, Adoption, and Rejection Are All Examples of the Stage