According to the _________, the consumer is an active participant in the communication process and gathers information through active learning.
A) standard learning hierarchy
B) low-involvement hierarchy
C) maximum likelihood model
D) dissonance/attribution model

Question

Quizplus · Accepted Answer

The standard learning hierarchy posits that consumers engage in a process of cognition (learning and understanding), then form attitudes, and finally make a purchase decision, implying active participation and information gathering in the communication process.

According to the _________, the Consumer Is an Active Participant