The___________ model is a response model that was developed for setting and measuring advertising objectives. A basic premise of this model is that advertising effects occur over a period of time.
A) information processing
B) AIDA
C) diffusion rate
D) hierarchy of effects

Question

Quizplus · Accepted Answer

The hierarchy of effects model is a response model used for setting and measuring advertising objectives. This model assumes that advertising effects occur over a period of time, and consumers go through a series of cognitive and affective stages before taking action. The stages include awareness, knowledge, liking, preference, conviction, and finally, purchase.

The___________ Model Is a Response Model That Was Developed for Setting