The AIDA model is often used to represent what ideally happens during:
A) sales promotions
B) the decoding of direct marketing advertising pieces
C) personal selling
D) the introduction of innovative new consumer products

Question

Quizplus · Accepted Answer

The AIDA model (Attention, Interest, Desire, Action) is a sales framework commonly used in personal selling to guide the sales process from grabbing a potential customer's attention to closing the sale. It is less relevant for sales promotions, direct marketing advertising, or the introduction of innovative new consumer products.

The AIDA Model Is Often Used to Represent What Ideally