Attention, awareness, and knowledge are all examples of the stage of the response process and appear in all of the models describing the_________consumer response process.
A) behavioural
B) affective
C) conative
D) cognitive

Question

Quizplus · Accepted Answer

Attention, awareness and knowledge all pertain to the cognitive stage of the consumer response process, which involves the mental processing of information about a product or service. This stage is part of all models describing the consumer response process. The affective stage involves the consumer's emotional reactions to and evaluation of the product or service, while the conative stage involves the actual behavior or action taken by the consumer, such as purchasing or recommending the product or service. The behavioral stage involves the ongoing use and evaluation of the product or service after purchase.

Attention, Awareness, and Knowledge Are All Examples of the Stage