The three traditional hierarchy response models all consistently view that the consumer moves through three stages, even though the steps may vary. These stages, in order, are:
A) knowledge, attention, conviction
B) cognitive, affective, behavioural
C) awareness, interest, desire
D) affective, cognitive, purchase

Question

Quizplus · Accepted Answer

The cognitive stage focuses on the consumer's knowledge about the product or service, the affective stage deals with their emotions and feelings towards it, and the behavioural stage involves their actions and purchasing decisions. This model is commonly used in marketing and advertising to understand and influence consumer behavior. Choices A and C are similar but not exact matches, and choice D reverses the first two stages.

The Three Traditional Hierarchy Response Models All Consistently View That