According to the _________model, the major impact of the mass media occurs after the purchase is made.
A) cognitive response
B) dissonance/attribution
C) standard learning
D) low-involvement

Question

Quizplus · Accepted Answer

The dissonance/attribution model suggests that the major impact of the mass media occurs after the purchase is made, as consumers may experience post-purchase dissonance (or regret) and seek confirmation that their decision was correct.

According to the _________Model, the Major Impact of the Mass