The_________ model explains the purchase decision making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among brands.
A) standard learning
B) hierarchy of needs
C) dissonance/attribution
D) cognitive response

Question

Quizplus · Accepted Answer

The standard learning model explains the purchase decision-making process for high-involvement products with significant brand differentiation, as it involves extensive information processing and evaluation.

The_________ Model Explains the Purchase Decision Making Process When a Consumer