The elaboration likelihood model (ELM) is a function of two elements. They are the ________ to process the message.
A) motivation and ability
B) knowledge and technical skills
C) encoding and decoding abilities
D) attitude and linguistics skills

Question

Quizplus · Accepted Answer

According to the ELM, the two elements that determine whether someone will process a message deeply or superficially are their motivation to do so and their ability to do so. These factors will influence whether someone relies on central or peripheral processing when evaluating the message.

The Elaboration Likelihood Model (ELM) Is a Function of Two